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Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014

Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about […]

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Houston’s Millennials and The Good the Bad and the Ugly: Houston Matters for Friday, April 4, 2014

Posted on · Houston is one of the younger cities in the nation by median age. We have a lot of “Millennials” here – the term typically refers to those born between the early 1980s and early 2000s. What’s drawn them here? What do they want from Houston? What do they contribute to it? What are the priorities, […]