Full Show

Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014

Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about […]

Full Show

The Woodlands, Digital Advertising, and Texas Wine: Houston Matters for Tuesday, July 8, 2014

Posted on · Back in 1964, real estate developer and oil & gas man George Mitchell purchased land 30 miles north of Houston. A decade later, the planned community of The Woodlands was opened. Today, an estimated 100,000 people live there. On this edition of Houston Matters, we learn more about the history, development and future plans for The Woodlands from […]

Houston Matters

Do You Know a Healthy Product from an Unhealthy One?

Posted on · Are you more likely to buy a food product when its label says certain health-related buzzwords like “antioxidants” or “gluten free?” And could you pick out a healthy product from an unhealthy one — just from looking at the nutrition information? A new study conducted at the University of Houston attempts to answer those questions […]

Houston Matters

Does Houston Have an Image Problem?

Posted on · The Greater Houston Partnership is launching a new branding campaign called Houston: The City with No Limits. The campaign is geared towards Millennials to move to Houston. It’s not the city’s first effort to create a better image for itself. The Greater Houston Convention and Visitors Bureau has had two campaigns, both of which were geared […]