Tag: marketing

Houston Matters

How Our Emotions Determine How Much We Spend for the Holidays

Posted on · During the holidays, do you ever feel pressure to buy things you really can’t afford? According to research co-authored by a University of Houston professor, many of us actually feel guilt when buying a luxury product — whether during the holidays or the rest of the year. Dr. Vanessa Patrick at UH’s Bauer College of Business […]

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The Year in Houston Politics and Two Views on Religion: Thursday’s Show (December 15, 2016)

Posted on · We continue our look back at the biggest stories of 2016 by examining the year in Houston politics. Of course, the biggest story of the year was the presidential election. But there were plenty of local stories too. We talk with Andrew Schneider, News 88.7’s political reporter, about all the Houston and Texas stories stemming from […]

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The Year in Transportation: Monday’s Show (December 21, 2015)

Posted on · From METRO’s new bus routes, to new light rail lines opening, to the Houston Bike Plan, steps were taken in 2015 to improve transportation in Greater Houston. But getting around town still has its challenges for all Houstonians, whether they drive, take public transportation, use paid ride services, ride bikes or walk. (Never mind the […]

Houston Matters

Why Marketers Want to Target Latino Millennials in Houston, and Discussing Hispanic Culture in H-Town

Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are an important group for […]

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Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014

Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about […]

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The Woodlands, Digital Advertising, and Texas Wine: Houston Matters for Tuesday, July 8, 2014

Posted on · Back in 1964, real estate developer and oil & gas man George Mitchell purchased land 30 miles north of Houston. A decade later, the planned community of The Woodlands was opened. Today, an estimated 100,000 people live there. On this edition of Houston Matters, we learn more about the history, development and future plans for The Woodlands from […]

Houston Matters

Do You Know a Healthy Product from an Unhealthy One?

Posted on · Are you more likely to buy a food product when its label says certain health-related buzzwords like “antioxidants” or “gluten free?” And could you pick out a healthy product from an unhealthy one — just from looking at the nutrition information? A new study conducted at the University of Houston attempts to answer those questions […]