
Houston Matters
Can Houston-area businesses learn from Anheuser-Busch’s difficult spring?
Posted on · We ask a UH marketing expert how companies can navigate an increasingly complicated and combative social media world.
Posted on · We ask a UH marketing expert how companies can navigate an increasingly complicated and combative social media world.
Posted on · Houston Matters explores how brands and marketing have changed since the mid 1980s.
Posted on · Episode: 2566 Taking Champagne to the Masses. Today, we pop the cork.
Posted on · Episode: 2402 In which Bertha Benz shows the world what the automobile can do. Today, Bertha Benz’s ride.
Posted on · Episode: 2566 Taking Champagne to the Masses. Today, we pop the cork.
Posted on · This fall, HISD expects to lose about 1,500 students, in addition to some 4,000 who left last year.
Posted on · During the holidays, do you ever feel pressure to buy things you really can't afford? According to research co-authored by a University of Houston professor, many of us actually feel guilt when buying a luxury product — whether during the holidays or the rest of the year. Dr. Vanessa Patrick at UH's Bauer College of […]
Posted on · We continue our look back at the biggest stories of 2016 by examining the year in Houston politics. Of course, the biggest story of the year was the presidential election. But there were plenty of local stories too. We talk with Andrew Schneider, News 88.7’s political reporter, about all the Houston and Texas stories stemming […]
Posted on · Shoppers across greater Houston scramble around the city to find the best deals. But Black Friday shopping is no longer a sprint, instead it’s a marathon.
Posted on · New research on temptation has big implications for both consumers and marketers.
Posted on · From METRO’s new bus routes, to new light rail lines opening, to the Houston Bike Plan, steps were taken in 2015 to improve transportation in Greater Houston. But getting around town still has its challenges for all Houstonians, whether they drive, take public transportation, use paid ride services, ride bikes or walk. (Never mind the […]
Posted on · The National Retail Federation forecasts consumers will spend nearly $7 billion this year on costumes, candy, and decorations.
Posted on · An online marketing project netted real world experience (and donations for two Houston organizations) for two teams of MBA students.
Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It's a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are […]
Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It's a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency […]