Education News
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline
Posted on · This fall, HISD expects to lose about 1,500 students, in addition to some 4,000 who left last year.
Tag: marketing
Engines Podcast
Engines of Our Ingenuity 2566: Champagne
Posted on · Episode: 2566 Taking Champagne to the Masses. Today, we pop the cork.
Engines Podcast
Engines of Our Ingenuity 2566: Champagne
Posted on · Episode: 2566 Taking Champagne to the Masses. Today, we pop the cork.
Houston Matters
How Our Emotions Determine How Much We Spend for the Holidays
Posted on · During the holidays, do you ever feel pressure to buy things you really can’t afford? According to research co-authored by a University of Houston professor, many of us actually feel guilt when buying a luxury product — whether during the holidays or the rest of the year. Dr. Vanessa Patrick at UH’s Bauer College of Business […]
Full Show
The Year in Houston Politics and Two Views on Religion: Thursday’s Show (December 15, 2016)
Posted on · We continue our look back at the biggest stories of 2016 by examining the year in Houston politics. Of course, the biggest story of the year was the presidential election. But there were plenty of local stories too. We talk with Andrew Schneider, News 88.7’s political reporter, about all the Houston and Texas stories stemming from […]
Business
Black Friday Has Become Its Own Holiday
Posted on · Shoppers across greater Houston scramble around the city to find the best deals. But Black Friday shopping is no longer a sprint, instead it’s a marathon.
Engines Podcast
Engines of Our Ingenuity 3081: Gelatin and Jell-O
Posted on · Episode: 3081 Gelatin naand Jell-O Today, America’s most famous dessert.
Engines Podcast
Engines of Our Ingenuity 3063: Chrysler’s K-Cars
Posted on · Episode: 3063 How the K-Car saved Chrysler Today’s episode is brought to you by the letter K.
Bauer Business Focus
Vanessa Patrick, How To Fight Temptation (And Keep Your New Year’s Resolutions)
Posted on · New research on temptation has big implications for both consumers and marketers.
Full Show
The Year in Transportation: Monday’s Show (December 21, 2015)
Posted on · From METRO’s new bus routes, to new light rail lines opening, to the Houston Bike Plan, steps were taken in 2015 to improve transportation in Greater Houston. But getting around town still has its challenges for all Houstonians, whether they drive, take public transportation, use paid ride services, ride bikes or walk. (Never mind the […]
Bauer Business Focus
Betsy Gelb On Why Retailers Love Halloween
Posted on · The National Retail Federation forecasts consumers will spend nearly $7 billion this year on costumes, candy, and decorations.
UH Moment
UH Moment: Google Online Marketing
Posted on · An online marketing project netted real world experience (and donations for two Houston organizations) for two teams of MBA students.
Houston Matters
Why Marketers Want to Target Latino Millennials in Houston, and Discussing Hispanic Culture in H-Town
Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are an important group for […]
Full Show
Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014
Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about […]
Full Show
The Woodlands, Digital Advertising, and Texas Wine: Houston Matters for Tuesday, July 8, 2014
Posted on · Back in 1964, real estate developer and oil & gas man George Mitchell purchased land 30 miles north of Houston. A decade later, the planned community of The Woodlands was opened. Today, an estimated 100,000 people live there. On this edition of Houston Matters, we learn more about the history, development and future plans for The Woodlands from […]