Houston Matters
Can Houston-area businesses learn from Anheuser-Busch’s difficult spring?
Posted on · We ask a UH marketing expert how companies can navigate an increasingly complicated and combative social media world.
Tag: marketing
Houston Matters
The Bigger Picture: ‘AIR’ and the evolution of brands
Posted on · Houston Matters explores how brands and marketing have changed since the mid 1980s.
Engines Podcast
Engines of Our Ingenuity 2566: Champagne
Posted on · Episode: 2566 Taking Champagne to the Masses. Today, we pop the cork.
Engines Podcast
Engines of Our Ingenuity 2402: Bertha Benz’s Ride
Posted on · Episode: 2402 In which Bertha Benz shows the world what the automobile can do. Today, Bertha Benz’s ride.
Engines Podcast
Engines of Our Ingenuity 2566: Champagne
Posted on · Episode: 2566 Taking Champagne to the Masses. Today, we pop the cork.
Education News
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline
Posted on · This fall, HISD expects to lose about 1,500 students, in addition to some 4,000 who left last year.
Houston Matters
How Our Emotions Determine How Much We Spend for the Holidays
Posted on · During the holidays, do you ever feel pressure to buy things you really can't afford? According to research co-authored by a University of Houston professor, many of us actually feel guilt when buying a luxury product — whether during the holidays or the rest of the year. Dr. Vanessa Patrick at UH's Bauer College of […]
Full Show
The Year in Houston Politics and Two Views on Religion: Thursday’s Show (December 15, 2016)
Posted on · We continue our look back at the biggest stories of 2016 by examining the year in Houston politics. Of course, the biggest story of the year was the presidential election. But there were plenty of local stories too. We talk with Andrew Schneider, News 88.7’s political reporter, about all the Houston and Texas stories stemming […]
Business
Black Friday Has Become Its Own Holiday
Posted on · Shoppers across greater Houston scramble around the city to find the best deals. But Black Friday shopping is no longer a sprint, instead it’s a marathon.
Bauer Business Focus
Vanessa Patrick, How To Fight Temptation (And Keep Your New Year’s Resolutions)
Posted on · New research on temptation has big implications for both consumers and marketers.
Full Show
The Year in Transportation: Monday’s Show (December 21, 2015)
Posted on · From METRO’s new bus routes, to new light rail lines opening, to the Houston Bike Plan, steps were taken in 2015 to improve transportation in Greater Houston. But getting around town still has its challenges for all Houstonians, whether they drive, take public transportation, use paid ride services, ride bikes or walk. (Never mind the […]
Bauer Business Focus
Betsy Gelb On Why Retailers Love Halloween
Posted on · The National Retail Federation forecasts consumers will spend nearly $7 billion this year on costumes, candy, and decorations.
UH Moment
UH Moment: Google Online Marketing
Posted on · An online marketing project netted real world experience (and donations for two Houston organizations) for two teams of MBA students.
Houston Matters
Why Marketers Want to Target Latino Millennials in Houston, and Discussing Hispanic Culture in H-Town
Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It's a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are […]
Full Show
Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014
Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It's a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency […]