Houston Matters

‘Hola Houston’ Campaign Aims to Keep Mexico as Houston’s No. 1 International Tourism Market

Posted on · Houston tourism officials say Mexico is Houston’s No. 1 international market, bringing in nearly two million visitors a year. But Visit Houston wants to attract even more visitors from Mexico, and that’s why they’re launching “Hola Houston,” a marketing campaign designed to bring in more travelers from Mexico. Jorge Franz is senior vice president of tourism […]

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Flood Czar and Mexican Tourists: Friday’s Show (May 27, 2016)

Posted on · Earlier this month, during his first State of the City speech — and on the heels of catastrophic flooding in mid-April — Houston Mayor Sylvester Turner appointed former city council member Steven Costello as the city’s “flood czar.” Costello hopes the city’s “Rebuild Houston” infrastructure program can help address flooding. We find out how and welcome your questions for Steve […]

Houston Matters

One Year After ‘City With No Limits’ Campaign: Is Houston Succeeding in Drawing More Millennials and Tourists?

Posted on · Just over a year ago, the Greater Houston Partnership launched a branding campaign to encourage Millennials to move to Houston. Is it working? And what other efforts are underway to bring people here to visit – or to stay? On this edition of Houston Matters, we learn about official efforts to sell Houston’s image across the […]

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Revisiting Houston’s Image Problem: Monday’s Show (June 8, 2015)

Posted on · Just over a year ago, the Greater Houston Partnership launched a branding campaign to encourage Millennials to move to Houston. Is it working? And what other efforts are underway to bring people here to visit – or to stay? On this edition of Houston Matters, we learn about official efforts to sell Houston’s image across the […]

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A Rodeo Preview and The Good the Bad and the Ugly of Houston News: Houston Matters for Friday, February 28, 2014

Posted on · The 2014 Houston Livestock Show and Rodeo, which kicks off next week, is a lot of things. The month-long celebration at Reliant Park promotes livestock and farm products, offers a venue for research and education within the livestock industry, a wide variety of 4-H events, includes the largest rodeo in the world, and a month […]