Generations on the Rise

Houston Public Media & Houston First Celebrate Diversity with Daisy Mendoza

Posted on · Houston Public Media and Houston First are paying tribute to the diversity in our region by spotlighting Houstonians from various communities in conjunction with national awareness months.

Houston Matters

Why Marketers Want to Target Latino Millennials in Houston, and Discussing Hispanic Culture in H-Town

Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are an important group for […]