Tag: Greater Houston Convention and Visitors Bureau

Misa Fronteriza

How It Shapes Us

New Latino Theater Festival Seeks to Engage Houston’s Underrepresented Communities

Posted on · The city is partnering with the Alley Theater for the first-ever Latino Theater Festival.

Houston Matters

How Far Should Houston’s CVB Go to Get “Heads in Beds?”

Posted on · Houston, like any big city, seeks to draw tourists to town by hosting conventions and trade shows. The bigger the convention, the more people may visit the region, shop in our stores, eat in our restaurants and stay in our hotels — supporting local businesses and boosting tax revenue along the way. But attracting really […]

Full Show

Conventions, Forensic Botany, and Painkiller Addiction: Monday’s Show (May 9, 2016)

Posted on · Houston, like any big city, seeks to draw tourists to town by hosting conventions and trade shows. The bigger the convention, the more people may visit the region, shop in our stores, eat in our restaurants and stay in our hotels, supporting local businesses and boosting tax revenue along the way. But attracting really big […]

Houston Matters

Summer Reading: 100 Things to Do In Houston Before You Die

Posted on · Throughout the summer months, Houston Matters is dedicating time each week to books about Greater Houston, set in Greater Houston or written or edited by Houstonians. Our summer reading series continues today with AJ Mistretta, who we've had on the program before in his role as senior public relations manager for the Greater Houston Convention […]

Houston Matters

What’s the Value of Having an Official State Crustacean and Other State Symbols?

Posted on · During the 2015 Texas legislative session, lawmakers passed more than 5,600 bills, and tackled issues ranging from education to gun rights to abortion and beyond. But that’s not all lawmakers do. They also pass resolutions establishing state symbols and nicknames. This past session, House Concurrent Resolution 78 established the cowboy hat as the official state […]

Houston Matters

One Year After ‘City With No Limits’ Campaign: Is Houston Succeeding in Drawing More Millennials and Tourists?

Posted on · Just over a year ago, the Greater Houston Partnership launched a branding campaign to encourage Millennials to move to Houston. Is it working? And what other efforts are underway to bring people here to visit – or to stay? On this edition of Houston Matters, we learn about official efforts to sell Houston’s image across […]

Houston Matters

Plans Taking Shape for 2017 Super Bowl

Posted on · Last week's Super Bowl reminded us of a number of things: That despite off-the-field challenges, the NFL can put on a big show. That two great football teams playing to the best of their abilities can be exciting to watch. That depressing commercials might not be the best idea. And that it'll be Houston's turn […]

Full Show

Super Bowl LI and Campus Carry: Tuesday’s Show (February 10, 2015)

Posted on · Last week's Super Bowl reminded us of a number of things: That despite off-the-field challenges, the NFL can put on a big show. That two great football teams playing to the best of their abilities can be exciting to watch. That depressing commercials might not be the best idea. And that it'll be Houston's turn […]

Full Show

Houston’s Image, Riding the Bus & Teaching Kids to Cook: Houston Matters for Thurs., June 5, 2014

Posted on · The Greater Houston Partnership is launching a new branding campaign called Houston: The City with No Limits. The campaign is geared towards attracting Millennials to move to Houston. It’s not the city’s first effort to create a better image for itself. The Greater Houston Convention and Visitors Bureau has had two campaigns, both of which […]

Houston Matters

Can Houston Be the Healthcare Hub for the Americas?

Posted on · Organizers of a new medical conference say they want to establish Houston as the “healthcare hub for the Americas.” The Medical World Americas conference is expected to draw more than 2,000 health care professionals. It will feature several topics for discussion, including disaster preparedness. We talk with the health care and life sciences consultant for […]

Houston Matters

How to Have Fun in Houston on the Cheap

Posted on · No doubt about it: There’s lots to do in Greater Houston. But some of it can be pretty darned expensive. A nice dinner out, a show, a little shopping, parking – if you’re not careful, you can spend a lot of scratch in just one night on the town. But you don’t have to. There […]