Houston Matters

Why Marketers Want to Target Latino Millennials in Houston, and Discussing Hispanic Culture in H-Town

Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are an important group for […]