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Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014

Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about […]

Houston Matters

Advertising to Houstonians: How Advertisers Try to Stand Out

Posted on · There’s no arguing that advertising has changed in the digital and social media age. We explore how advertisers here must think differently about how to reach their intended market in an era where most anyone can buy most anything from most anyone else, anywhere, anytime. We also consider how, with so much competition, some advertisers seek to […]

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The Woodlands, Digital Advertising, and Texas Wine: Houston Matters for Tuesday, July 8, 2014

Posted on · Back in 1964, real estate developer and oil & gas man George Mitchell purchased land 30 miles north of Houston. A decade later, the planned community of The Woodlands was opened. Today, an estimated 100,000 people live there. On this edition of Houston Matters, we learn more about the history, development and future plans for The Woodlands from […]