Engines Podcast
Engines of Our Ingenuity 2315: Advertising and Pricing
Posted on · Episode: 2315 Paying for our entertainments by watching advertising — back in 1885. Today, we think about Internet advertising.
Tag: advertising
Engines Podcast
Engines of Our Ingenuity 3280: The Kewpie Doll Effect
Posted on · Episode: 3280 Neoteny, Cute, and the Kewpie Doll Effect. Today, we consider “cute.”
Engines Podcast
Engines of Our Ingenuity 2210: Packaging and Waste
Posted on · Episode: 2210 Taking out the trash — and there’s so much to take out. Today, we take out trash.
Politics
Bloomberg’s $3 Million Ad Buy Could Force Other Presidential Candidates To Spend More In Texas
Posted on · Former New York Mayor Michael Bloomberg is banking heavily on the Texas primary, while skipping the first four state contests.
News
Super Bowl Ads 2018: The Best, The Weirdest And The Most Complicated
Posted on · Advertisers were careful about which messages they showcased this year, and the results felt handcuffed — so cautious that they were just, well, disappointing.
Texas
Religious Groups Run Ad Blitzes Both For And Against “Bathroom Bill”
Posted on · Senate Bill 3 remains stalled in the Texas House, with the end of the special session just a week and a half away.
Bauer Business Focus
Vanessa Patrick, How To Fight Temptation (And Keep Your New Year’s Resolutions)
Posted on · New research on temptation has big implications for both consumers and marketers.
Full Show
Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014
Posted on · According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It's a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency […]
Houston Matters
Advertising to Houstonians: How Advertisers Try to Stand Out
Posted on · There’s no arguing that advertising has changed in the digital and social media age. We explore how advertisers here must think differently about how to reach their intended market in an era where most anyone can buy most anything from most anyone else, anywhere, anytime. We also consider how, with so much competition, some advertisers […]
Full Show
The Woodlands, Digital Advertising, and Texas Wine: Houston Matters for Tuesday, July 8, 2014
Posted on · Back in 1964, real estate developer and oil & gas man George Mitchell purchased land 30 miles north of Houston. A decade later, the planned community of The Woodlands was opened. Today, an estimated 100,000 people live there. On this edition of Houston Matters, we learn more about the history, development and future plans for […]