I SEE U, Episode 76: The KIDO Gets It

Generational entrepreneur Keewa Nurullah sheds light on her powerful legacy of being a Black business owner and why she created a unique, yet diverse kid’s boutique on the South Side of Chicago.


Kido Chicago Owner Keewa Nurullah


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When an untold history that impacts your own family is buried so deep, how does one know the real importance or value of that piece of information? A 4th-generation Black entrepreneur, Keewa Nurullah, had asked herself this question throughout her life, until she realized why the truth was hidden in the first place. Her great grandfather owned a tailor shop on "Black Wall Street" just before the bombing of Tulsa's Greenwood District in 1921. This history was a special part of her family's history. When Nurullah was a child, not only was it omitted from her school textbooks, but she also grew up thinking what occurred over 100 years ago in Tulsa, Oklahoma wasn't important at all. Nurullah admits to I SEE U that sometimes she's felt robbed – adding that she, along with her relatives, were robbed of the privilege of knowing that members of her family were, indeed, a part of something extraordinary. Join us as Host Eddie Robinson speaks unguarded with Keewa Nurullah, the owner of an award-winning children's boutique in Chicago called, KIDO. She reveals the inspiration behind the store's concept and how she proudly displays banned books on shelves inside the boutique. A retired Disney princess, Nurullah also reminisces about her pursuit of a performing arts career that paved the way in shaping her interests on inclusivity and cultural empowerment.


This article is part of the I SEE U with Eddie Robinson podcast

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Eddie Robinson

Eddie Robinson

Executive Producer & Host, I SEE U

A native of Mississippi, Eddie started his radio career as a 10th grader, working as a music jock for a 100,000-Watt (Pop) FM station and a Country AM station simultaneously. While Mississippi Governor Ray Mabus had nominated him for the U.S. Naval Academy in 1991, Eddie had an extreme passion...

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