Houston Matters

How collecting vintage toys went from big fun to big business

Juan Salazar of Houston’s Super Happy Incredible Toys talks about how the market for vintage toys first developed, what makes certain vintage toys popular for collecting, and the role Star Wars toys played in kick-starting it all.

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Vintage action figures for sale at Houston’s Super Happy Incredible Toys.

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Vintage toys are big business today. For some, it's about nostalgia and the joy those toys brought them as kids. For others it's about the money – collecting and reselling classics.

It's been a successful business for Juan Salazar. His store in The Heights, Super Happy Incredible Toys, is celebrating its tenth anniversary this year, and he and the store were just profiled recently by the Houston Chronicle's Ariana Garcia.

In the audio above, Salazar tells Houston Matters host Craig Cohen what makes certain vintage toys popular for collecting, when and how the market for vintage toys first developed, and the role Star Wars toys played in kick-starting the practice of developing merchandise tied to popular movies and television shows.

PHOTOS: Houston Toy Museum connects people through shared nostalgia

Juan Salazar of Super Happy Incredible Toys poses with a Boba Fett cosplayer.
Michael Hagerty

Michael Hagerty

Senior Producer, Houston Matters

Michael Hagerty is the senior producer for Houston Matters. He's spent more than 20 years in public radio and television and dabbled in minor league baseball, spending four seasons as the public address announcer for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.

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