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Share prices in Facebook took a tumble after the recent admission that Cambridge Analytica, a political data-mining firm, gained access to massive amounts of Facebook user data without most users' permission.
There are growing calls for more regulation to hold the social media site accountable for the misuse of the data. But some Facebook users are going a step further, closing their accounts and stepping away from the popular site entirely.
We talk the Houston Chronicle's Dwight Silverman about what may motivate some to cut the Facebook cord, the hold it and other sites like it (Twitter, Instagram, Snapchat, etc) may have on some users, and what steps we can take to protect our privacy online.