Houston Matters

‘Hola Houston’ Campaign Aims to Keep Mexico as Houston’s No. 1 International Tourism Market

Houston tourism officials say Mexico is Houston’s No. 1 international market, bringing in nearly two million visitors a year. But Visit Houston wants to attract even more visitors from Mexico, and that’s why they’re launching “Hola Houston,” a marketing campaign designed to bring in more travelers from Mexico. Jorge Franz is senior vice president of tourism […]

Photo: Derek Stokely, Houston Public MediaHouston tourism officials say Mexico is Houston’s No. 1 international market, bringing in nearly two million visitors a year. But Visit Houston wants to attract even more visitors from Mexico, and that’s why they’re launching “Hola Houston,” a marketing campaign designed to bring in more travelers from Mexico.

Jorge Franz is senior vice president of tourism for Visit Houston. He tells Maggie Martin how the campaign works.

MORE:
Tourism Board Unveils Aggressive Agenda for Drawing Visitors (Houston Chronicle, April 28, 2016)
Houston Mural Goes to Mexico City to Boost Bayou City Tourism (Houston Chronicle, March 11, 2016)

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