Houston Matters

‘Hola Houston’ Campaign Aims to Keep Mexico as Houston’s No. 1 International Tourism Market

Houston tourism officials say Mexico is Houston’s No. 1 international market, bringing in nearly two million visitors a year. But Visit Houston wants to attract even more visitors from Mexico, and that’s why they’re launching “Hola Houston,” a marketing campaign designed to bring in more travelers from Mexico. Jorge Franz is senior vice president of […]

Photo: Derek Stokely, Houston Public MediaHouston tourism officials say Mexico is Houston's No. 1 international market, bringing in nearly two million visitors a year. But Visit Houston wants to attract even more visitors from Mexico, and that's why they're launching "Hola Houston," a marketing campaign designed to bring in more travelers from Mexico.

Jorge Franz is senior vice president of tourism for Visit Houston. He tells Maggie Martin how the campaign works.

MORE:
Tourism Board Unveils Aggressive Agenda for Drawing Visitors (Houston Chronicle, April 28, 2016)
Houston Mural Goes to Mexico City to Boost Bayou City Tourism (Houston Chronicle, March 11, 2016)

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Michael Hagerty

Michael Hagerty

Senior Producer, Houston Matters

Michael Hagerty is the senior producer for Houston Matters. He's spent more than 20 years in public radio and television and dabbled in minor league baseball, spending four seasons as the public address announcer for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.

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