Houston Matters

Plans Taking Shape for 2017 Super Bowl

Last week’s Super Bowl reminded us of a number of things: That despite off-the-field challenges, the NFL can put on a big show. That two great football teams playing to the best of their abilities can be exciting to watch. That depressing commercials might not be the best idea. And that it’ll be Houston’s turn in […]

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Last week’s Super Bowl reminded us of a number of things: That despite off-the-field challenges, the NFL can put on a big show. That two great football teams playing to the best of their abilities can be exciting to watch. That depressing commercials might not be the best idea. And that it’ll be Houston’s turn in the spotlight in just two short years.

Super Bowl LI (51) will bring tens of thousands of people to Houston. They’ll stay at our hotels, eat at our restaurants, and frequent our stores. (Not to mention add to our traffic). Meanwhile, Houston will be front and center on the TV screens of a hundred million more Americans. Will we be ready? And could hosting a successful Super Bowl open up other opportunities for Houston?

Today, we discuss ongoing preparations to host the Super Bowl in 2017.

Our guests are Sallie Sargent, President and CEO of the Houston Super Bowl 51 Bid Committee, Janis Burke, Executive Director of the Harris County-Houston Sports Authority, and A.J. Mistretta, Public Relations Manager with the Greater Houston Convention and Visitors Bureau.

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