Houston Matters

Why Marketers Want to Target Latino Millennials in Houston, and Discussing Hispanic Culture in H-Town

According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are […]

According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It's a group of key importance to marketing agencies. We talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are an important group for advertisers.

And Hispanic culture isn't hard to find in Houston. It's reflected in our food, festivals, media, arts and literature. We discuss Hispanic culture in Greater Houston with Lia Tusanotte, President and Chairman of the Board at the Institute of Hispanic Culture of Houston, and Dr. Nicolas Kanellos, Director of Arte Publico Press and a professor of Hispanic literature at the University of Houston.

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Michael Hagerty

Michael Hagerty

Senior Producer, Houston Matters

Michael Hagerty is the senior producer for Houston Matters. He's spent more than 20 years in public radio and television and dabbled in minor league baseball, spending four seasons as the public address announcer for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.

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