Houston Matters

Advertising to Houstonians: How Advertisers Try to Stand Out

There’s no arguing that advertising has changed in the digital and social media age. We explore how advertisers here must think differently about how to reach their intended market in an era where most anyone can buy most anything from most anyone else, anywhere, anytime. We also consider how, with so much competition, some advertisers seek to […]

There’s no arguing that advertising has changed in the digital and social media age. We explore how advertisers here must think differently about how to reach their intended market in an era where most anyone can buy most anything from most anyone else, anywhere, anytime.

We also consider how, with so much competition, some advertisers seek to rise above the cacophony. Plus, we contemplate whether geography still matters in advertising, and if so, how?

Our guests: Larry Kelley, Clinical Professor of Advertising at the University of Houston’s Valenti School of Communication, and Nick Lindauer, Vice President of Forthea, a Houston-based interactive marketing company.

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