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The Woodlands, Digital Advertising, and Texas Wine: Houston Matters for Tuesday, July 8, 2014

Back in 1964, real estate developer and oil & gas man George Mitchell purchased land 30 miles north of Houston. A decade later, the planned community of The Woodlands was opened. Today, an estimated 100,000 people live there. On this edition of Houston Matters, we learn more about the history, development and future plans for The Woodlands from […]

Back in 1964, real estate developer and oil & gas man George Mitchell purchased land 30 miles north of Houston. A decade later, the planned community of The Woodlands was opened. Today, an estimated 100,000 people live there.

On this edition of Houston Matters, we learn more about the historydevelopment and future plans for The Woodlands from Nick Wolda, President of The Woodlands Convention and Visitors Bureau, and Bruce Tough, Chairman of the Board of The Woodlands Township. Then, we discuss some of the challenges facing the community, and issues foremost on residents’ minds, as we talk with Brian Walzel, editor of The Woodlands edition of the Community Impact Newspaper.

Also this hour: a conversation about how advertising in Houston has changed in the digital and social media age. We explore how advertisers here must think differently about how to reach their intended market in an era where most anyone can buy most anything from most anyone else, anywhere, anytime. We also consider how, with so much competition, some advertisers seek to rise above the cacophony. Plus, we contemplate whether geography still matters in advertising, and if so, how? Our guests: Larry Kelley, Clinical Professor of Advertising at the University of Houston’s Valenti School of Communication, and Nick Lindauer, Vice President of Forthea, a Houston-based interactive marketing company.

Plus: We continue our summer reading series with Russell Kane. He blogs about Texas wines, and is the author of the book The Wineslinger Chronicles. (If the name rings a bell, we previously spoke with Russ Kane about Texas Hill Country, and the wine industry in Texas).

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