Houston Matters

Does Houston Have an Image Problem?

The Greater Houston Partnership is launching a new branding campaign called Houston: The City with No Limits. The campaign is geared towards Millennials to move to Houston. It’s not the city’s first effort to create a better image for itself. The Greater Houston Convention and Visitors Bureau has had two campaigns, both of which were […]

The Greater Houston Partnership is launching a new branding campaign called Houston: The City with No Limits.

The campaign is geared towards Millennials to move to Houston. It’s not the city’s first effort to create a better image for itself.

The Greater Houston Convention and Visitors Bureau has had two campaigns, both of which were geared towards potential visitors.

We discuss Houston’s image problem, the new branding campaign and how the city is working to change its perception in the outside world.

And, as we discuss Houston’s image problem, we wanted to get a perspective on what another city has had to deal with in terms of changing the outside world’s perception of it.

So Houston Matters’ Michael Hagerty called up some folks where he just moved from — a place known as the Biggest Little City in the World — Reno, Nevada.

We learn about their “Biggest Little City” image campaign.

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Michael Hagerty

Michael Hagerty

Senior Producer, Houston Matters

Michael Hagerty is the senior producer for Houston Matters. He's spent more than 20 years in public radio and television and dabbled in minor league baseball, spending four seasons as the public address announcer for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.

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