Briefcase

Briefcase: EU’s Data Protection Act

Guest: Dean Leonard Baynes

With recent news stories, there is justifiable concern about the collection of personal data while surfing the web. Dean Leonard Baynes with the University of Houston Law Center discusses the recent data protection law passed by the European Union.

“When we explore internet sites, whether to browse shoe collections or to research political candidates, technology companies often collect personal data, –without our true knowledge and consent. The European Union is trying to curtail this practice, and the effect could be felt in the U.S.”

“The EU’s General Data Protection Regulation Act aims to stop unregulated capture of user information. Tech companies servicing EU customers can no longer bury privacy and user tracking disclosures in difficult-to-read legal disclaimers. These companies must ask for specific consent to collect data, which includes not only gender, religion, and ethnicity, but also IP addresses and web browser histories.”

“Experts in privacy law and corporate regulation predict that U.S. consumers will not want to be left behind. As EU citizens regain control over their personal data, Americans may demand the same.”

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