Bauer Business Focus

AI and Creativity

Will it transform art, graphics and design?



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Artificial intelligence makes just about any task possible without a human. Decision & Information Sciences Assistant Professor Jove Hou at the Bauer College of Business at the University of Houston looks into what it might mean for creativity.

“AI tools have emerged and are capable of creating new content, such as graphic design and artwork, which were traditionally considered exclusive to humans.”

“This has led some to speculate that these tools can potentially revolutionize the creative industry, transforming the approach that designers take to their work.”

“Although AI has been found to help less experienced designers improve their work, it is unlikely that AI will replace human designers.”

“Still, it is important to recognize that AI is a powerful tool that can offer new opportunities and innovative ways for designers to approach their work.”

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