Bauer Business Focus

Inclusive Designs

Companies strive for inclusion and accessibility.


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From Microsoft's Adaptive X-Box to Nike's FlyEase sneakers, inclusive design is an emerging trend. Professor Vanessa Patrick with the Bauer College of Business at the University of Houston explains why this is good business.

“Inclusive Design is a design approach in which products, services and experiences are designed with an extreme or edge user in mind, to facilitate the greatest possible match between the user and a product.”

“This results in product offerings, like Oxo's Good Grips kitchen tools, that deliver value to, and benefits for, a more diverse customer base. Consider adaptive fashion, that makes dressing easier and pain-free, and is convenient for people from all walks of life.”

“Companies should not strive for inclusion and accessibility because it is trendy, or even because it is legally required. Inclusive design is a moral imperative and the right thing to do.”

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