Bauer Business Focus

Social Media Privacy

Guest: Professor Bill Zahn

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From pop culture references to Congressional inquiries about social media and data privacy, discussion on consumer privacy is at an all-time high. Professor Bill Zahn with the Bauer College of Business at the University of Houston says Apple's recent privacy update sparked a Silicon Valley showdown with Facebook.

“There's a lot at stake besides your private data. Around $86 billion in advertising revenue and the fate of many small businesses hang in balance. Apple's update does three important things that impact small businesses that have relied on Facebook and Instagram ads”

  • Every app must submit information about how it collects and stores data.
  • Users are shown the data an app collects and must grant permission for it to be collected.
  • Website data tracked after a user clicks from Facebook to another site is being limited and delayed. 33

“Now, here is the privacy paradox — we don't like the companies knowing so much about us, but we want ads relevant to our wants and needs. Turning off data tracking isn't as easy of a decision as it seems.”

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