Bauer Business Focus

People Over Profits

Guest: Professor Shih-chi Sana Shiu

People over profits – this concept may be the key for businesses. Professor Shih-chi Sana Chiu with the Bauer College of Business at the University of Houston, explains.

"Organizations can build consumer trust and achieve market competitiveness by focusing on an idea called corporate sustainability and balancing economic, social and environmental goals."

"Leadership transitions in an organization give the opportunity to impact corporate sustainability performance, or C-S-P. Firms led by new CEOs have higher levels of C-S-P, possibly because new CEOs have an incentive to attend to a broad set of stakeholders to build trust and reputation within the firm."

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