Bauer Business Focus

Winds of Creativity

Guest: Professor Melanie Rudd


To embed this piece of audio in your site, please use this code:

<iframe src="" style="height: 115px; width: 100%;"></iframe>

Can a stiff breeze infuse your projects with greater creativity? Professor Melanie Rudd, with the Bauer College of Business at the University of Houston, gives us the explanation.

"Airflow is ever-present in our indoor and outdoor environments," she said. "New research suggests that it may be possible for us to somehow strategically use this movement of air to our advantage. The direction of airflow, namely whether air is blowing on the front side, versus the backside of your body, can influence creativity."

Professor Rudd continued "The sensory experience of frontal airflow is more energizing and, as a result, it enhances creativity, a finding that has applications for contemporary retail environments as well as schools and offices. If you're feeling unmotivated and uninspired at work, it might just be time to invest in a desk fan or go outside and walk into the wind during your breaks."

For more stories from the Bauer Business Focus, click here.