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Bauer Business Focus

Meet The Houston Entrepreneur Behind Whole Foods’ First African American-Owned Juice Company

For the past five years, Tamala Austin sold her health juice out of her home, then Whole Foods came knocking.


Tamala Austin’s JIVE Juice is the first black-owned juice company sold at Whole Foods.


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If you shop at Houston's newest Whole Foods Market 365 on the North Loop, you may come across the product of a Houston woman.

Tamala Austin founded JIVE Juice out of her home a few years ago, and it’s now the first African American-owned juice company carried by Whole Foods.

"Definitely one of the things that I think we need to continue to emphasize is to educate, to make more aware of the businesses that are African American-owned that are right here in our city," Austin said.

Black-owned businesses have grown exponentially in the 21st century, according to the U.S. Black Chambers. As of 2015, there were 2.6 million African American-owned companies in the United States.

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Austin hopes to be able to retire from her day job in oil and gas and work on her business full-time one day.

Click on the audio above to listen to the interview.