University of Houston extends TDECU Stadium naming rights deal through 2034

University of Houston partnered with the bank in 2014 and opened the $128 million TDECU Stadium. The largest credit union in Houston, it purchased the naming rights which was the largest-ever naming rights deal for a college football stadium at that time.

Shavonne Herndon / Houston Public Media
University of Houston President Renu Khator talks about the school’s extended partnership with TDECU Bank.

The University of Houston on Thursday announced an extension of its naming rights partnership with TDECU through 2034.

In addition to the name of the school’s football stadium, the Houston-area credit union also plans on investing over $20 million in the university over the next decade.

UH partnered with the TDECU in 2014 and opened the $128 million TDECU Stadium. It was the largest-ever naming rights deal for a college football stadium at that time. On Thursday, UH made it official the partnership with TDECU would continue.

"This stadium would not have been possible without the TDECU partnership," UH president Dr. Renu Khator said. "Today as we enter the Big 12, I don't think we can dream of being competitive without the tools that we need, and those tools would not be possible without the TDECU partnership."

One year ago, Big 12 Conference officials voted to accept the University of Houston to its conference for the 2023-2024 season. Houston's athletic department plans on spending the $20 million on expanded football operations.

TDECU President and CEO Isaac Johnson said since the partnership began ten years ago, the bank has seen "tremendous" growth in customers and TDECU's brand recognition is higher than it has ever been.

"As we approached this renewal, we looked at ways we could build on that success," Johnson said. "We expanded to ensure that TDECU's strategic engagement has an impact not only in Texas, but beyond as the University of Houston goes into the Big 12."

In addition to sports agreements, the partnership will allow TDECU to support career development and financial literacy for UH students, according to Khator.

"This partnership is not just about the athletics, this partnership is about the entire University of Houston. TDECU helps with our Alumni Association and Cougar pantry," Khator said. "We are joining Big 12 and we are very excited to join Big 12. Let's just be very clear we are not joining Big 12 just to play, we are joining Big 12 to win."

Disclosure: Houston Public Media is licensed by the University of Houston. The university does not play a role in Houston Public Media’s editorial decisions. Read our statement of ethics and standards here.

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