The Texas Department of Transportation is launching a new speeding prevention campaign across the state, as part of a partnership with local law enforcement agencies. The “Be safe. Drive Smart” campaign is TxDOT’s latest effort to decrease fatal accidents on Texas roads.
Last year, one third of fatal Texas crashes involved speeding, resulting in 1,469 deaths and 6,312 injuries.
Marc Williams, executive director of TxDOT, said this is the latest in a problem that has persisted for decades.
“November 7th, 2000 was the last deathless day on Texas roadways," said Williams. "That's over 22 years ago."
Since then, over 79,000 people have died in Texas roadway accidents.
As a part of the initiative, until the end of July, law enforcement officers will step up their efforts to ticket speeding drivers. There will also be an increased number of law enforcement officers on Texas roads.
“Our message to drivers is very simple: slow down, or you’ll be paying up," said Williams. "We’re all responsible for driving a safe speed.”
Williams also encourages drivers to go even slower than the speed limit when driving in bad weather or through work zones.