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Houston Taxi Drivers Prepare For NBA All-Star Weekend

The NBA All-Star Game is less than a week away and thousands of visitors are expected to come to Houston for the event. To make sure fans get a warm welcome, the greater Houston Convention and Visitors Bureau is educating those who are often a tourist’s first point of contact: taxi drivers.


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“Hi, how are you doing today? This is all the information you need. That’s a free lunch, all the events that have coupons in here and these are all the events of the All-Star Game.”


“Thank you!”

Greater Houston Convention and Visitors Bureau employees hand out information packets about the NBA All-Star Game to taxi drivers coming by the George R. Brown Convention Center.

Sara McPhillips with the visitors bureau says the taxi rally aims to prepare cab drivers for the rush of tourists.

“They’ll have an official visitors guide; they’ll have the schedule; they can answer questions; they’ll be a better representative of the city.”

The packets also include a list of other upcoming major events as well as some Houston marketing items and tickets for an All-Star fan event.

“We think that it’s vital that taxi cab drivers know everything they possibly can know about the schedule of the event, because so many people are coming.”

McPhillips says there’s no way of knowing how many people are coming to the city for the All-Star Weekend but the event’s host last year — Orlando — had about 75,000 visitors.

More tourists mean more work for the more than 2,400 cab drivers in Houston. And more money, of course, as one driver points out.

“Yes sir, the money gonna prepare me too … when they come into town (laughs).”

The NBA All-Star Weekend kicks off on Thursday night with the Celebrity Game and the Rising Stars Challenge. The event concludes with the All-Star Game on Sunday night at the Toyota Center.