Entrepreneurs have been doing this forever, but as News 88.7's health and science reporter Carrie Feibel found, the idea is gaining traction among scientists.
She has this report from a recent "elevator speech contest" in the medical center.
(Above: Scientist Michael McGuire practices explaining his research as an "elevator speech." Photo Courtesy: UT Graduate School of Biomedical Scientists)
MORE: A Scientific Competition In Houston Where Science Submits to Storytelling (News 88.7, July 14, 2016)