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Environment, Security On Houston Holiday Shoppers’ Minds

An annual holiday retail survey finds Houstonians expect to spend more than the national average – and they still like to shop at physical stores.

Alvaro 'Al' Ortiz/Houston Public Media
Shoppers at Memorial City Mall, in west Houston.


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Houstonians once again plan to spend more than the national average on holiday shopping: $681 – compared to $637 in the other 16 cities that were surveyed, according to the 2019 holiday retail survey by Accenture.

While the number is about the same as last year for Houston, shoppers nationally said they will spend less than they did in the 2018 survey.

"And the reason that was highlighted was, they said rising food bills and also that they want to limit their credit card debt," Lori Zumwinkle, North America retail leader at Accenture, said.

More than three-quarters of those surveyed in Houston said they'll go to physical stores, while 70% said they'll shop online.

"And the reason why they want to shop in the store is it helps them inspire gift-giving, it helps them experience the gift and they like the customer experience," Zumwinkle said.

Shoppers are also concerned about the environment. Sixty-four percent of Houstonians said they would opt for greener delivery choices, such as slow delivery, ordering multiple items in one go or picking up in-store.

More than half said it's important for retailers they shop at to care about the environment.

The survey also finds more shoppers in Houston, 76%, are concerned about online security than shoppers in other cities. And 85% are worried about package theft, as one-fourth of Houstonians say they have been a victim of porch pirates.

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