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Houston Matters

How Much Money Will Super Bowl 51 Bring to the Houston Economy?

A new study commissioned by the Houston Super Bowl Host Committee says Super Bowl 51 will bring in $350 million for the city. We talk with Ken McGill, managing director of Rockport Analytics, the research firm behind the study, about how they calculated that amount, where the money is going, and what the Super Bowl […]

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Houston's NRG Stadium adorned for Super Bowl 51. (Photo: Florian Martin, Houston Public Media)A new study commissioned by the Houston Super Bowl Host Committee says Super Bowl 51 will bring in $350 million for the city.

We talk with Ken McGill, managing director of Rockport Analytics, the research firm behind the study, about how they calculated that amount, where the money is going, and what the Super Bowl means for Houston businesses and residents.

(Above: Houston’s NRG Stadium adorned to host Super Bowl 51 on Feb. 5, 2017. Photo: Florian Martin, Houston Public Media)