Dr. Vanessa Patrick at UH’s Bauer College of Business studies consumer psychology and what motivates us to buy a luxury product over a less luxurious one — like, say, a Rolex over a Timex. She tells Paige Phelps more about her research and why companies put so much into the annual holiday marketing blitz.
Luxury-Charity Partnerships Can Help Promote Retail Sales This Holiday Season (Phys.org, Dec. 14, 2015)
Study: Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? (Henrik Hagtvedta & Vanessa M. Patrick, Aug. 15, 2015)