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To Lure Tourists, Houston Looks Outside Texas — Way Outside

“We compete with Riyadh, Saudi Arabia and Melbourne, Australia.”

Courtesy of Houston First Corporationand Rios Clementi Hale Studios
A water cascade will be one of the main attractions of the Lynn Wyatt Square For The Performing Arts.

Will a $29 million renovation of Jones Plaza make Houston more competitive in luring big conventions and tourists?

To learn more about how projects like this can increase tourism, Houston investor Adam Newar spoke with a key player behind the Jones Plaza project, Houston First chairman David Mincberg.

“Last year we attracted 22 million visitors to the Greater Houston area,” Mincberg said. “And we’re on a goal, and on a path, to attract 25 million visitors annually by the year 2020.”

Listen to their conversation in the audio below:


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