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As Big Beer Is Trying To Compete In The Microbrew Market, More Texas Breweries Adopt Craft Seal

The Brewer’s Association’s seal designates independent craft breweries

If you like local beer, you may have noticed a seal that’s becoming more prevalent: the Brewers Association’s independent craft brewer seal.

This at a time when “Big Beer” is trying to enter the craft beer market.

John Holler is the co-founder of Holler Brewing Co., a small craft brewery in the Washington Avenue area.

He said for him it was important to get the official craft brewer designation, even though to visitors of his brewery, it should be obvious that it’s not part of some big company.

“By associating it with our product as best as we can, we’re reinforcing the integrity of that seal,” he said, “the seal meaning that when you see this seal, you see craft. When you don’t see this seal, you’re probably not looking at craft.”

Houston’s Karbach brewery was bought by beer giant Anheuser-Busch in 2016, which upset many supporters of craft brewing.

Holler said those who care about drinking and supporting local craft beer should look out for the seal. It depicts an upside-down beer bottle with the words “independent craft” on it.

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Florian Martin

Florian Martin

Business Reporter

Florian Martin is currently the News 88.7 business reporter. Florian’s stories can frequently be heard on other public radio stations throughout Texas and on NPR nationwide. Some of them have earned him awards from Texas AP Broadcasters and the Houston Press Club. Florian is a native of Germany. His studies...

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