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As Big Beer Is Trying To Compete In The Microbrew Market, More Texas Breweries Adopt Craft Seal

The Brewer’s Association’s seal designates independent craft breweries

  • John Holler co-founded Holler Brewing Co. with his wife Kathryn in November 2016. (Photo Credit: Florian Martin)
    John Holler co-founded Holler Brewing Co. with his wife Kathryn in November 2016. (Photo Credit: Florian Martin)
  • The Brewer Association's seal designates independent craft brewers. (Photo Credit: Florian Martin)
    The Brewer Association's seal designates independent craft brewers. (Photo Credit: Florian Martin)
  • John and Kathryn Holler founded Holler Brewing Co. in November 2016. (Photo Credit: Florian Martin)
    John and Kathryn Holler founded Holler Brewing Co. in November 2016. (Photo Credit: Florian Martin)

If you like local beer, you may have noticed a seal that's becoming more prevalent: the Brewers Association's independent craft brewer seal.

This at a time when "Big Beer" is trying to enter the craft beer market.

John Holler is the co-founder of Holler Brewing Co., a small craft brewery in the Washington Avenue area.

He said for him it was important to get the official craft brewer designation, even though to visitors of his brewery, it should be obvious that it's not part of some big company.

"By associating it with our product as best as we can, we're reinforcing the integrity of that seal," he said, "the seal meaning that when you see this seal, you see craft. When you don't see this seal, you're probably not looking at craft."

Houston's Karbach brewery was bought by beer giant Anheuser-Busch in 2016, which upset many supporters of craft brewing.

Holler said those who care about drinking and supporting local craft beer should look out for the seal. It depicts an upside-down beer bottle with the words "independent craft" on it.

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