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After A Snub From Kylie Jenner, Can Snapchat Bounce Back?

The company’s stock market value plummeted after the celebrity used Twitter to dismiss Snapchat

Disney ABC Television Group/Flickr
Kendall Jenner, Kylie Jenner, and Khloe Kardashian.

Does anyone use Snapchat anymore?

It sounds like a simple question, but when pop celebrity Kylie Jenner asked it, her tweet wiped $1.3 billion off the market value of one of the nation's biggest social media companies. After a week-long skid on Wall Street, amid stories that the app is fading in the U.S., the company claims its far from capitulating.

Digital savant Omar Gallaga of the Austin American-Statesman's 512 Tech says Snapchat has been taking to steps to redesign the app to make it more accessible for new users – and that might be why some long-time users are walking away.

What you'll hear in this segment:

– How social media users react to redesigns

– What Kylie Jenner's tweet means for the platform

– How Snapchat is strategizing for the future

Written by Jen Rice.

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