News

After A Snub From Kylie Jenner, Can Snapchat Bounce Back?

The company’s stock market value plummeted after the celebrity used Twitter to dismiss Snapchat

Kendall Jenner, Kylie Jenner, and Khloe Kardashian.

Does anyone use Snapchat anymore?

It sounds like a simple question, but when pop celebrity Kylie Jenner asked it, her tweet wiped $1.3 billion off the market value of one of the nation’s biggest social media companies. After a week-long skid on Wall Street, amid stories that the app is fading in the U.S., the company claims its far from capitulating.

Digital savant Omar Gallaga of the Austin American-Statesman’s 512 Tech says Snapchat has been taking to steps to redesign the app to make it more accessible for new users – and that might be why some long-time users are walking away.

What you’ll hear in this segment:

– How social media users react to redesigns

– What Kylie Jenner’s tweet means for the platform

– How Snapchat is strategizing for the future

Written by Jen Rice.

Share