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H-E-B Debuts Limited Edition Reusable Tote Featuring Selena

The tote goes on sale at 9 a.m. on Friday, March 2nd, in select H-E-B locations and online at noon

Photo via HEB
That product is a reusable tote bag celebrating the "Queen of Cumbia."

Texas grocery chain H-E-B is celebrating a Texas superstar this week.

Spokesperson Regina Garcia unveiled the collaboration – that had been years in the making – in a video posted on Facebook Wednesday, February 28.

"We're in Corpus Christi. Today is an amazing and exciting day for us here at H-E-B.," said Garcia. "We have teamed up with the Selena Foundation to bring you, our customers, a limited edition product."

That product is a reusable tote bag celebrating the "Queen of Cumbia." Selena's sister, Suzette Quintanilla-Arriaga, says some of the proceeds from the tote will benefit local causes.

"Partial proceeds will benefit the Boys and Girls Club of the Coastal Bend," she said.

H-E-B also donated $25,000 to the Selena Foundation. The tote – featuring black and white photos of Selena – costs $2 and goes on sale at 9 a.m. on Friday, March 2nd, in select H-E-B locations and online at noon.

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