Texas grocery chain H-E-B is celebrating a Texas superstar this week.
Spokesperson Regina Garcia unveiled the collaboration – that had been years in the making – in a video posted on Facebook Wednesday, February 28.
"We're in Corpus Christi. Today is an amazing and exciting day for us here at H-E-B.," said Garcia. "We have teamed up with the Selena Foundation to bring you, our customers, a limited edition product."
That product is a reusable tote bag celebrating the "Queen of Cumbia." Selena's sister, Suzette Quintanilla-Arriaga, says some of the proceeds from the tote will benefit local causes.
"Partial proceeds will benefit the Boys and Girls Club of the Coastal Bend," she said.
H-E-B also donated $25,000 to the Selena Foundation. The tote – featuring black and white photos of Selena – costs $2 and goes on sale at 9 a.m. on Friday, March 2nd, in select H-E-B locations and online at noon.
https://twitter.com/SanAntoThings/status/969068602044370944
The cat's out of the bag! Learn more about our exclusive new partnership w/ @SelenaLaLeyenda – on sale 3/2 at 9a in stores, online at 12p. https://t.co/9n7Blr4USw #SelenayHEB pic.twitter.com/tzWAMGavYz
— H-E-B (@HEB) March 1, 2018
https://twitter.com/MilkyDolans/status/969305726739996674
https://twitter.com/Liz_Rackley/status/969323418570100736
Everyone out of Texas be like…. @HEB @SelenaLaLeyenda #SelenayHEB #selenaquintanilla pic.twitter.com/s8qzyz0YYT
— ð•¸ð–†ð–“ð–šð–Šð–‘ ð•ð–†ð–—ð–—ð–†ð–Ÿð–† (@WhoNeedsForever) March 1, 2018
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