H-E-B Debuts Limited Edition Reusable Tote Featuring Selena

Texas grocery chain H-E-B is celebrating a Texas superstar this week.

Spokesperson Regina Garcia unveiled the collaboration – that had been years in the making – in a video posted on Facebook Wednesday, February 28.

"We're in Corpus Christi. Today is an amazing and exciting day for us here at H-E-B.," said Garcia. "We have teamed up with the Selena Foundation to bring you, our customers, a limited edition product."

That product is a reusable tote bag celebrating the "Queen of Cumbia." Selena's sister, Suzette Quintanilla-Arriaga, says some of the proceeds from the tote will benefit local causes.

"Partial proceeds will benefit the Boys and Girls Club of the Coastal Bend," she said.

H-E-B also donated $25,000 to the Selena Foundation. The tote – featuring black and white photos of Selena – costs $2 and goes on sale at 9 a.m. on Friday, March 2nd, in select H-E-B locations and online at noon.

Select #HEB stores to sell limited edition Selena Quintanilla tote bags Friday March 2nd @ 9am or buy them online at noon. limit 2 per customer so don't be greedy#AnythingForSelenas #selenaYHEB#Selena #queenOfCumbia pic.twitter.com/eiv6PLsTxQ

— San Anto Things (@SanAntoThings) March 1, 2018

The cat's out of the bag! Learn more about our exclusive new partnership w/ @SelenaLaLeyenda – on sale 3/2 at 9a in stores, online at 12p. https://t.co/9n7Blr4USw #SelenayHEB pic.twitter.com/tzWAMGavYz

— H-E-B (@HEB) March 1, 2018

I'll be skipping my first class tomorrow but I have a good reason #SelenayHEB pic.twitter.com/6EyayugqnA

— Chelsea (@MilkyDolans) March 1, 2018

@HEB best surprise ever from my husband!!! #SelenayHEB #AnythingForSelenas #originalslayqueen #selenaporsiempre pic.twitter.com/O2ohixrDSk

— Elizabeth Rackley (@Liz_Rackley) March 1, 2018

Everyone out of Texas be like…. @HEB @SelenaLaLeyenda #SelenayHEB #selenaquintanilla pic.twitter.com/s8qzyz0YYT

— Manuel Barraza (@WhoNeedsForever) March 1, 2018