Houstonians Spend More On Back-To-School Shopping

Deloitte’s 2017 back-to-school survey finds Houston shoppers start sooner than the rest of the nation.

Mass merchants like Walmart are popular for back-to-school shopping.

Houston shoppers plan to spend about 20 percent more on school supplies than the rest of the nation this year.

In dollars, that’s $623 compared to $501 per person – despite the fact that Houstonians surveyed earned less on average than those in other places.

About three-quarters of that spending is expected to happen late July and early August.

This is a trend seen year after year, said Jeff Buhr, a retail expert with consulting firm Deloitte, which did the survey.

“About 50 percent of Houstonians purchase pre-packaged kits, versus about 30 percent nationally,” he said. “And also, Houstonians plan their shopping and complete their shopping sooner. And both of those categories tend to spend more.”

Texas’ sales tax holiday in August also helps in getting more shoppers out, he said.

Nationwide as well as in Houston, more back-to-school shoppers prefer mass merchants like Target or Walmart and discount stores.

And the majority plans to buy in-store as opposed to online.

“A lot of people still like to – kids like to – still try clothes on,” Buhr said. “They like to touch and feel things. I think it is a bit of an experience with parents and their children to do this.”

But the majority of shoppers do plan on using the internet to research products before buying.



Florian Martin

Business Reporter

Florian Martin is currently the News 88.7 business reporter. Florian’s stories can frequently be heard on other public radio stations throughout Texas and on NPR nationwide. Some of them have earned him awards from Texas AP Broadcasters and the Houston Press Club. Florian is a native of Germany. His studies...

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