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Bauer Business Focus

Houston BCycle Keeps Expanding As Ridership Grows

By the end of 2018, the bike-share service plans to have a total of 104 stations with more than 900 bikes.

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Florian Martin
Christin Dietze, marketing manager for Houston BCycle, says popularity for the rental bikes keeps rising.

You might have seen those racks of red bicycles around Houston.

In coming months, you'll be seeing even more of them.

It's a subsidized service provided by B-Cycle: Users can rent bikes at various automated stations for a small fee.

In the first quarter of 2017, 13,801 Houston BCycle riders took 36,189 trips – a 35.5 percent increase in users and 28.5 percent increase in trips over the same period in 2016.

Christin Dietze is the marketing manager at Houston B-Cycle.

We met her at their busiest station – Sabine Bridge at Buffalo Bayou Park – for this week's Bauer Business Focus.

Click on the play button above to listen to the interview.

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