You might have seen those racks of red bicycles around Houston.
In coming months, you’ll be seeing even more of them.
It’s a subsidized service provided by B-Cycle: Users can rent bikes at various automated stations for a small fee.
In the first quarter of 2017, 13,801 Houston BCycle riders took 36,189 trips – a 35.5 percent increase in users and 28.5 percent increase in trips over the same period in 2016.
Christin Dietze is the marketing manager at Houston B-Cycle.
We met her at their busiest station – Sabine Bridge at Buffalo Bayou Park – for this week’s Bauer Business Focus.
Click on the play button above to listen to the interview.