Target Chooses Greater Houston For New Store Concept

The discount retailer picked a new shopping center under construction near Sugar Land for a first-of-its-kind store.


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The new Target store – to be built in the Aliana community just northwest of Sugar Land at the Grand Parkway – will have two separate entrances, one for groceries and the other for home goods and accessories.

One of the goals is to serve those customers who want to get in and out quickly.

"We'll have two parking spaces for guests to park and team members bring their order pick-up items out to them," Target spokeswoman Kristy Welker said. "Or they can use those spaces for quick 10-minute parking to run in and grab a grocery item real quick and pop out."

But that quick access model could have a potential downside for Target.

"It's interesting," said Barbara Stewart, coordinator of the University of Houston’s retailing and consumer science undergraduate program, "because that will need to be balanced on the building of traffic that usually occurs from consumers who think they're coming in to get one thing and then they leave with a cart full of a lot of other things."

On the non-food side, there will be more consolidated departments to have what is called "cross-merchandising."

There will also be large glass windows at the front of store for more natural light.

The new concept is part of a $7 billion investment in Target stores.

Welker said the Houston area store will serve as a test model and the goal is to remodel about 600 of Target's 1,806 stores in the next couple of years.


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