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Why Selling Pianos Is A Big Business In Houston

The city’s diversity and high proportion of piano teachers are what attracted a major manufacturer to open up a shop here.

Kawai Piano Gallery
Kawai American Corporation has chosen Houston for its first-ever retail location in the U.S.

It may not be common knowledge, but Greater Houston is a hot spot for taking piano lessons.

"Houston has a disproportionately large number of excellent piano teachers," says Brian Chung, Senior Vice President for Kawai American Corporation. "Because of that, we knew we were entering into a place that had great appreciation for the piano and its legacy."

That's one reason the Japanese-based piano manufacturer chose Houston as its first-ever US retail location.

The gallery's Evie Offord says there are about 3,000 registered piano teachers in Houston. –But why is it so popular here?

"There's a very heavy Asian market here and they want their kids to know piano and violin equally," Offord says, adding that the city's diversity was a key factor. "We're an international community," she says. "Ergo, you have an international potpourri of people buying pianos and interested in music and all that."

Kawai is trying something new at its 14,000 sq. ft. location by including a 200-seat performance hall for public concerts and recitals.

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