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New Partnership Tower Is Meant To Improve Promoting Houston

The new building in East Downtown houses Houston’s tourism, lodging and marketing organizations.


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Photo of Bob Harvey
Bob Harvey, president and CEO of the Greater Houston Partnership, stands on the terrace of the new Partnership Tower. The view includes Minute Maid Park in the top right corner.

The Partnership Tower is a 10-story building located directly adjacent to the George R. Brown Convention Center, just south of Minute Maid Park and a block from Discovery Green.

It's owned by Houston First, a quasi-governmental corporation that manages facilities like Jones Hall and the Hilton-Americas.

The new building hosts five organizations: The Greater Houston Partnership, the Greater Houston Convention and Visitors Bureau, the Hotel and Lodging Association of Greater Houston, the Harris County Houston Sports Authority and the Center for Houston’s Future.

Bob Harvey, president and CEO of the Greater Houston Partnership (GHP), calls the new location the "front door" for Houston.

"What Houston has never had for visitors is that location that really presents Houston well in one location," he said. "Our office didn't accomplish that, frankly City Hall and the Mayor's office doesn't accomplish that. We needed something downtown that we could use for visitors who are seeing Houston for the first time."

The GHP often hosts trade delegations from other cities and countries and the 360-degree view of downtown and the East End is perfect to show off Houston, Harvey said.

He also said it makes sense to be in the same building as the other organizations, which have similar missions.

"We've already tried to coordinate our messaging," he said. "But it's just so much easier to do when we're working in close proximity and we're really literally seeing each other in the elevator to have these conversations real time."

The new building opened as workers are putting the final touches on the reconstruction of the Avenida de las Americas to make it more pedestrian friendly ahead of the Super Bowl.

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