Business

Women- And Minority-Owned Houston Businesses Make Their Pitch For The Super Bowl

Through its Business Connect program the NFL encourages Super Bowl contractors to hire local companies owned by women, minorities, veterans and LGBT people.

Arnetta Meekins (right), owner of Totally You Medical and Sports Massage, pitches her services to Houston's Super Bowl host committee at the Buffalo Soldiers Museum.
Arnetta Meekins (right), owner of Totally You Medical and Sports Massage, pitches her services to Houston’s Super Bowl host committee at the Buffalo Soldiers Museum.

Super Bowl LI is less than half a year away. The event is expected to give a boost to Houston area businesses.

To make sure that includes minority- and women-owned companies in America's most diverse city, Houston's Super Bowl host committee has put together a supplier registry.

On Friday, about a hundred small businesses gathered at the Buffalo Soldiers Museum in Midtown. They are some of the more than 400 women- and minority-owned businesses from Houston that were chosen for the NFL's diversity supplier program Business Connect.

Arnetta Meekins owns massage therapy spa Totally You in Bellaire. She got three minutes to pitch her services to the host committee.

Meekins said one group that can benefit is the media covering the Super Bowl.

"They're trying to catch every single event, they're sleep-deprived," she said. "One hour of massage is like eight hours of sleep. It can give you that kind of restoration."

She said she felt good about her pitch and the committee's response.

LaMecia Butler, community relations director at Houston's Super Bowl host committee, oversees the program.

"The NFL comes into the market and they have prime contractors who help with producing the events," she said. "The NFL strongly encourages those prime contractors to hire from the Business Connect program."

The contractors have access to a directory that lists all the companies that are part of Business Connect.

Butler said pitch day gives the committee an opportunity to learn more about each company, so they can recommend them to contractors who are looking for specific services.

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Florian Martin

Florian Martin

Business Reporter

Florian Martin is currently the News 88.7 business reporter. Florian’s stories can frequently be heard on other public radio stations throughout Texas and on NPR nationwide. Some of them have earned him awards from Texas AP Broadcasters, the Houston Press Club, National Association of Real Estate Editors, and Public Radio...

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