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Houston-Themed Emojis Inspire LOLs and OMGs

A design firm called Primer Grey has started creating Houston-themed emoji – dubbed Houmoji – to represent people, places and experiences in the Bayou City.

Houmoji — Houston-themed emoji — designed by Hannah McClure of the marketing and design firm Primer Grey.
Houmoji — Houston-themed emoji — designed by Hannah McClure of the marketing and design firm Primer Grey.

Smartphone users are no doubt familiar with emoji – those little smiley faces or other images you can text to your friends. Well, a Houston marketing and design firm called Primer Grey has started creating Houston-themed emoji – dubbed Houmoji – to represent people, places and experiences in the Bayou City.

To learn more about the project, Michael Hagerty talked with the company’s Hannah McClure and Chris Valdez.

McClure is an illustrator who’s new to Houston from Louisiana. She says she was sketching landmarks around town as she learned her new city. But the idea really took off when she sketched an image of Houston’s most famous native — Beyoncé.

Click here to listen to the interview

Hannah McClure and Chris Valdez of Primer Grey.
Hannah McClure and Chris Valdez of Primer Grey.

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Michael Hagerty

Senior Producer, Houston Matters

Michael Hagerty is the senior producer for Houston Matters. He's spent more than 20 years in public radio and television and dabbled in minor league baseball, spending four seasons as the public address announcer for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.

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