Houston Matters

How Millennials Are Driving a Changing Houston

In 2014, the Greater Houston Partnership launched a branding campaign to attract Millennials to Houston. The Urban Land Institute has done some preliminary exploration on what it is Millennials are looking for, and they believe that Houston has a lot of things to attract that age group — such as a strong economy, solid job […]

Photo: Edel Howlin, Houston Public Media
Kathleen Carey, executive vice president and chief content officer at the Urban Land Institute. (Photo: Edel Howlin, Houston Public Media)

In 2014, the Greater Houston Partnership launched a branding campaign to attract Millennials to Houston. The Urban Land Institute has done some preliminary exploration on what it is Millennials are looking for, and they believe that Houston has a lot of things to attract that age group — such as a strong economy, solid job growth and growing urban neighborhoods.

The ULI says these young professionals have spurred a commercial construction boom, especially in the areas of mixed-use developments and multifamily complexes – with the most sought-after projects offering walkability to nearby restaurants, shops and entertainment venues, accessibility to alternative transportation, and close proximity to parks and open-air green spaces.

Recently, Kathleen Carey, the Urban Land Institute’s Executive Vice-President and Chief Content Officer gave a talk in Houston on Millennials. Carey sat down with Houston Matters producer Edel Howlin to discuss how this generation is changing the world around itself and explaining just who they are.

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