Arts & Culture

Houston Arts Groups Aim For Successful ‘Giving Tuesday’

After being enticed to spend on Black Friday and Cyber Monday, Giving Tuesday is when we’re encouraged to put our dollars into the community.

Picture of Houston Youth Symphony
Members of the Houston Youth Symphony, one of the organizations taking part in the power2give.org initiative.

This is the second year Houston Arts Alliance is taking part in the Power2Give initiative, a campaign aimed at raising money for local arts groups during Giving Tuesday, or the National Day of Giving.

"They submit a project. We read through it and we give them feedback on how to make the project as attractive as possible, And then it's basically approved." says Richard Graber, director of grants, programs and services at the HAA. "When the time comes, it goes live."

Last year, they helped raise over $25,000 for Houston-area arts nonprofits.

"That did not include the match," Graber says. "So we had $25,000 coming through (and) we had about 125 individual donations."

The "match" mentioned is the one provided by HAA, who'll match each donation made, up to $10,000.

Seventeen organizations are taking part, ranging from very small to very large. But Graber says there's more involved than the groups just putting their names on the list and waiting for money to roll in.

"Certainly that could happen, but if you do this right and you think it through, you want to put a campaign around it," he says.

A couple of the organizations have already started to promote the initiative, which runs all day Tuesday.

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