Houston Matters

One Year After ‘City With No Limits’ Campaign: Is Houston Succeeding in Drawing More Millennials and Tourists?

Just over a year ago, the Greater Houston Partnership launched a branding campaign to encourage Millennials to move to Houston. Is it working? And what other efforts are underway to bring people here to visit – or to stay? On this edition of Houston Matters, we learn about official efforts to sell Houston’s image across the […]

Just over a year ago, the Greater Houston Partnership launched a branding campaign to encourage Millennials to move to Houston. Is it working? And what other efforts are underway to bring people here to visit – or to stay?

On this edition of Houston Matters, we learn about official efforts to sell Houston’s image across the country and around the world with Jorge Franz, Senior Vice President of Tourism for the Greater Houston Convention and Visitors Bureau, and Cari Broderson, Vice President of Marketing for the Greater Houston Partnership.

Then, we seek the insights of Texas Monthly Executive Editor Mimi Swartz and Senior Editor John Nova Lomax, and we ask you: does Houston still have an image problem? We’re pulling in our share of conventions, but could recent flooding — combined with longstanding perceptions of Houston as a perpetually hot humid random mass of glass and concrete — make it ever harder to draw tourists?

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