Texas Retailers Cautiously Optimistic For 2014 Holiday Shopping Season

Black Friday traditionally kicks off a make-or-break month for retail operations.


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The day after Thanksgiving begins what is traditionally a make-or-break month for retail operations. Rising employment and falling gasoline prices are helping to boost consumer confidence heading into the holiday shopping season. That’s making Texas retailers cautiously optimistic.

“Nationally, the National Retail Federation is predicting [holiday] sales to be up 4.1 percent over last year’s,” says Ronnie Volkening, president and CEO of the Texas Retailers Association, an Austin-based trade group representing more than 100,000 stores across the state. “Since Texas has been outperforming the rest of the nation in recent times, we’re hoping to have at least that kind of a sales increase in the Texas area as well.”

Texas retail enjoyed an early rebound from the recession, as job growth tied to the oil and natural gas industry boosted consumer spending.  The state’s retail sector is now well into its fifth year of positive growth, as measured by sales tax receipts.

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Andrew Schneider

Andrew Schneider

Politics and Government Reporter

Andrew heads Houston Public Media's coverage of national, state, and local elections. He also reports on major policy issues before the Texas Legislature and county and city governments across Greater Houston. Before taking up his current post, Andrew spent five years as Houston Public Media's business reporter, covering the oil...

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