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Marketing to Hispanics and Joe Leydon on Roger Ebert: Houston Matters for Friday, July 25, 2014

According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about […]

According to the 2012 U.S. Census Bureau American Community Survey, about 20 percent of Hispanics in Harris County are 16 to 31 years old. It’s a group of key importance to marketing agencies. On this edition of Houston Matters, we talk with Alex Lopez Negrete, CEO of Lopez Negrete Communications, a Houston-based Hispanic marketing agency about why Millennial Hispanics here are an important group for advertisers.

Also this hour: Hispanic culture isn’t hard to find in Houston. It’s reflected in our food, festivals, media, arts and literature. We discuss Hispanic culture in Greater Houston with Lia Tusanotte, President and Chairman of the Board at the Institute of Hispanic Culture of Houston, and Dr. Nicolas Kanellos, Director of Arte Publico Press and a professor of Hispanic literature at the University of Houston.

Then: From Harris County expanding “no refusal” drunk-driving enforcement, to Governor Perry ordering National Guard troops to the border, to illegal horse racing in East Texas, we examine The Good, the Bad, and the Ugly in this week’s news with our rotating panel of “non-experts.” On this week’s panel: Houston Chronicle writer and Wait, Wait…Don’t Tell Me! panelist Kyrie O’Connor, Texas Originals producer Paul Pendergraft, and Texas Leftist blogger Wayne Ashley.

Plus: A conversation with Houston-area film critic Joe Leydon, about his friend, the late critic Roger Ebert. A documentary about Ebert called Life Itself has just opened here in Houston. Leydon writes reviews for Variety and is a contributing writer for Houstonia Magazine, for whom he’s just written a remembrance of Ebert.

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