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Business

As Houston Hits Full Employment, Nonprofits Struggle With Staffing

With private companies paying top dollar, it’s tough for nonprofits to compete.

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Long-term unemployment across much of the country remains stubbornly high. But in Houston, it’s workers that are in short supply, rather than jobs.

Lisa Brown Morton, CEO of human resources consulting firm Nonprofit HR, says nonprofit employers really need to do their homework.

“Know what the private sector is paying for an administrative assistant or for a finance and accounting professional,” Morton says. “And you’re going to need to be as competitive as you can to attract people to your organization. You also will need to convey that your organization is well run, so that they can make a comparison between opportunities that they might be looking at in the for-profit world versus those opportunities in the nonprofit sector.”

The group Charity Navigator tracks the finances, accountability, and transparency practices of nonprofits. In its most recent metro market study, the group ranked Houston second behind San Diego.