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Livestock Show And Rodeo Means Big Bucks For Houston

Today is Go Texan Day here in Houston and we're just a few days away from the start of the Houston Livestock Show and Rodeo. The event is big and getting bigger.


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Last year, the Livestock Show and Rodeo attracted 2.5 million visitors over its three week run and had an indirect economic impact of nearly $500 million on the Houston area. It begins again on Tuesday and runs through March 23rd. Longtime show Vice President and Chief Operating Officer Leroy Schafer says they need every one of those days to get things done. He was a guest on Houston Matters.

"We're a livestock show first and it takes at least 20 days for us to get the commercial exhibitors in here, those are the professional ranchers who have the purebred cattle that come in from all over the United States. Then we have two weeks of junior shows, when those 4-H and FFA kids come in. It just takes that much time to get it all in."

Jorge Franz is with the Greater Houston Convention and Visitor's Bureau and says the Livestock Show and Rodeo is a magnet for people who don't live in Houston.

"You see about 688,000 people that come from outside of Houston to go see the rodeo. For us, that's amazing business because that impacts the hospitality industry. The latest research shows that 317,000 room night are generated by visitors when they come to Houston, so that's music to our ears."

The rodeo will give out more than $12 million in scholarships this year.

Previewing the 2014 Houston Livestock Show and Rodeo

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Laurie Johnson-Ramirez

Laurie Johnson-Ramirez

News Director

Laurie Johnson-Ramirez leads news coverage for Houston Public Media across broadcast and digital platforms. Ramirez is a native Houstonian who started her career at Houston Public Media in 2002. Before becoming News Director, Ramirez held the position of Executive Producer for Daily News, leading daily and breaking news coverage, helping...

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