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UH Offering Naming Rights To New Football Stadium

The University of Houston is offering naming rights to its new football stadium, currently under construction on the main campus just southeast of downtown.



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Naming the new stadium will probably cost a company about $15 million over a decade.

The stadium has been under construction since 2012.

It will seat 40,000 fans, twenty-five percent more than the old Robertson stadium.

It will have an east-west orientation, which will also give some fans a nicely framed view of the downtown skyline.

David Bassity is the associate athletics director for communications.

“We want to remind everyone that this is the University of Houston. With all our national TV broadcasts, we expect that shot to be a shot that’s prominently used by ESPN, for their ins and outs of commercials, that downtown skyline shot.”

Last year was the first season the Cougars were part of the American Athletic Conference.

That meant all of the games except one were broadcast on one of the ESPN channels.

Bassity says it’s a great way to grow the Cougars brand, the U. of H. brand, and one lucky corporate partner.

“Because of the television exposure…whatever corporation we go with is going to get great, great exposure as well. Every time you mention the team, you hear the stadium name.”

Bassity says the University is already in discussion with a number of companies, but he won’t say which ones.

He says the ideal choice would be a national or global company that also has a Houston presence, preferably something that embodies Houston as a growing city and business powerhouse. 

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